The Smoking Cessation Programme



Below is an example of our research process from measure to implementation. Zevo began working with an Irish based company to create a tailored wellbeing programme. At the initial research phase, our team utilized a combination of qualitative grounded theory and thematic analysis coupled with quantitative measures to investigate the causation of maladaptive health outcomes across that particular organisation. 

Our initial assessment uncovered a need for a smoking cessation programme on our client’s site. Thereafter, a focus group was held with participants who enrolled in the programme to explore the psychological and emotional factors that may have underpinned their smoking habits. Our health coaches also asked for feedback from the group as to how they would like to see the programme structured (timeline, topics, format etc.) in an aim to ensure their success in quitting smoking for good.

Current research has found that behavioural counselling (either individual or group) partnered with self-development assistance programmes to be the most effective strategies for producing long-term abstinence from nicotine (Curry, 2001; Fiore , Bailey, Cohen et al, 2000; Piasecki & Baker, 2011). 


Our psychologists and nutritionists took the information gathered from the group and coupled it with extensively evaluated and effective smoking cessation treatments to develop a programme that was not only grounded in empirical evidence but also personalised to suit the individual needs of the client whilst addressing the goals of the group as a whole. 

Our team analysed the data and based on the findings created an 8-week interactive programme which consisted of 8 one-hour group sessions, as well as 3 hours of 1-1 support from our psychologists and nutritionists. Clients were also given weekly learning materials and resources to assist in educating and motivating clients during their quit process. 

The eight-week course and personalised coaching covered a range of topics which included: 

  • Increasing awareness of one’s personal smoking habits and creating a motivation plan to stay stopped.
  • Building self- confidence and self- efficacy.
  • Building tools for coping with the physical withdrawal (dealing with cravings) as well as resiliency training to help the client handle emotional withdrawal (e.g. how to handle stress and the grieving process that arises when you quit).
  • Giving participants the tools to replace their smoking habits with a range of healthier options to consider adopting as they strive to become and stay smoke-free 
  • Relapse prevention and recovery


We hypothesise that if clients are provided with follow-up counselling/ peer group support sessions after the course ends, this helps to ensure the success and maintenance of their new tobacco-free life.

This is but one example of how we develop our programmes, as wellbeing is not a “one size fits all” and no two people will experience quitting smoking the same way, it is imperative that we as a wellbeing organisation create programmes that are not only grounded in research based evidence but adapted to meet the individual needs of all our clients so that they can feel supported, encouraged and empowered during their wellness journey.


  1. Curry (2001). Bridging the clinical and public health perspectives in tobacco treatment research: Scenes from a tobacco treatment research career. Cancer Epidemiol Biomarkers Prev 102,81–92.
  2. Fiore , Bailey, Cohen et al (2000). Treating tobacco use and dependence. Rockville, USA. United States Department of Health and Human Services.
  3. Piasecki &  Baker (2011) . Any further progress in smoking cessation treatment? Nicotine Tob Res. 2(3), 311–23.

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