Below is an example of our research process from measure to implementation. Zevo began working with an Irish based company to create a tailored wellbeing programme. At the initial research phase, our team utilized a combination of qualitative grounded theory and thematic analysis coupled with quantitative measures to investigate the causation of maladaptive health outcomes across that particular organisation.
Our initial assessment uncovered a need for a smoking cessation programme on our client’s site. Thereafter, a focus group was held with participants who enrolled in the programme to explore the psychological and emotional factors that may have underpinned their smoking habits. Our health coaches also asked for feedback from the group as to how they would like to see the programme structured (timeline, topics, format etc.) in an aim to ensure their success in quitting smoking for good.
Current research has found that behavioural counselling (either individual or group) partnered with self-development assistance programmes to be the most effective strategies for producing long-term abstinence from nicotine (Curry, 2001; Fiore , Bailey, Cohen et al, 2000; Piasecki & Baker, 2011).