Wellness ROI vs VOI: Effective Corporate Wellbeing Programmes Use Both

If you have even just a passing interest in HR matters or employee engagement, you may have noticed that phrases such as ‘workplace wellness’ or ‘workplace wellbeing’ are quickly becoming the buzz words of the day. In-fact it seems there are more and more companies jumping into the ‘wellness’ space making all sorts of claims. It certainly seems intuitive that happy employees are more likely to complete higher quality work, build stronger relationships with clients and colleagues, Richard Branson is quoted as saying ‘If you take care of your employees, they will take care of the clients’. In the real world however, your organisation must decide where to direct finite financial resources, doing this responsibly requires a sound basis on which to make decisions…and that’s where return on investment (ROI) comes in. The traditional and transactional view – if we spend X, what tangible benefit will we get in return? Would I catch your attention if I said a company employing one hundred people could add 170 days to their capacity just by implementing an evidence based tailored wellness programme? Well, Baicker, Cutler & Song, 2010 carried out a review of over 20 individual studies, each lasting an average of…