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How To Engage Employees In Wellness Programmes

By May 10, 2023June 1st, 2023No Comments
Employee Engagement

The value of an engaged employee

When employees are healthy and happy they are productive, engaged, and motivated. Organisations not only have an ethical obligation to take an interest in employee health, but also a financial one. Healthier employees mean fewer costs, less lost time, better customer service, and higher retention. This is why so many organisations are offering workplace wellness and employee engagement programs to educate employees and assist them in achieving better health.

When employees are engaged in a wellness programme, they report perceiving themselves as healthier and more productive. They also have a more positive attitude towards the organisation and their work. It’s clear that workplace wellness programmes offer benefits to both the organisation and employee but getting employees to buy into these programmes and actively participate is a unique challenge.

One investigation into the employee engagement programmes showed that the 60% of employees who did not participate in a specific wellness programmes indicated that they considered participating, but for a variety of reasons, chose not to. A lack of information, inconvenience, and privacy concerns are just some of the issues raised. However, the majority of employees, 69%, said that their lack of participation in the programme was simply due to lack of awareness.

Low participation and engagement matters on a number of levels. Fundamentally, it is not good for business or workplace relationships for an organisation to reach out to staff and not get a response. More importantly, employee wellness programmes have massive benefits for both the organisation and the employees.

So, if employee engagement in wellness programmes is necessary for success, how can organisations increase participation? We took some time to explore the answers to this question.

Understanding employee engagement

Employee engagement is a measurement of how involved and enthusiastic employees are about their work and the company they work for. Engaged employees are committed to their work and the success of the organization, and they tend to go above and beyond their job responsibilities.

They are more productive, creative, and innovative, and they typically provide better customer service. The opposite of engagement is disengagement, which is when employees are less committed, less productive, and less motivated in their work.

Employee engagement matters for several reasons. Firstly, it leads to better performance and productivity. Engaged employees are more motivated to do their work well, which leads to higher-quality work, fewer errors, and a better end result. Secondly, it leads to increased employee retention.

Engaged employees are more likely to stay with the company because they feel valued, appreciated, and connected to their work. Finally, it leads to improved customer satisfaction. Engaged employees provide better customer service, which leads to happier customers and increased revenue for the company.

How to foster employee engageemnt

There are a variety of initiatives and steps that companies can take to foster employee engagement. Here are a few:

Meaningful Measurements

When employees are asked to participate in something, they appreciate the feedback. Measurement and feedback are motivating because it shows action and progress. When someone makes an effort to contribute to any cause, they want to know that something has been done or affected as a result.

When an organisation launches a wellness initiative like a walking challenge, employees can become engaged and motivated by showing them results: tell them how many staff are signed up and the total number of steps taken as a company. This is not only motivating for employees, but it helps to ingrain wellness in the organisational culture.

Engaged Leaders

Leadership commitment drives employee engagement in wellness programmes. Any successful organisational initiative starts with the commitment of its leaders and relies on their continued support. Wellness should be a part of the core organisational values. Leaders and managers also need to lead by example. If employees see their managers working long hours, it is natural for them to assume the same is expected of them.

Employees need to feel confident that they can take time off, achieve work-life balance, and make healthy decisions without fear of appraisal. Ideally, the organisation’s leadership and front-line managers will take an active role in encouraging healthy decisions.

Leading by example is a powerful approach for fostering employee engagement, as it demonstrates the values, behaviors, and work ethic that leaders expect from their team members.

When leaders model the desired attributes, employees are more likely to feel inspired, motivated, and connected to the organization’s mission and goals. This approach not only helps establish a positive workplace culture but also encourages employees to emulate their leaders and strive for excellence.

Employee Inclusion

When organisations develop workplace initiatives without employee consultation, they are doomed to fail.  When an end user is not involved in the design and implementation, mistakes are made, and rework is needed. This applies to employee wellness initiatives as much as it does to products and services.

Employee engagement in wellness programmes will be most successful when employees are giving ownership of the programme, understand its benefits, and have an ability to make changes. Needs assessments, focus groups, and customer surveys are great ways to find out what health and wellness topics and activities are most important to employees. Committees are an excellent way to provide employees with ongoing ownership of the programme. An integrated employee engagement platform can solve all of the above and continued improvement ongoing.

Strategic Promotion

Remember that nearly 70% of employees said that they do not participate in wellness programmes due to lack of awareness. Creating a great employee wellness programme without a communication plan is a misuse of time and money. It’s the organisation’s responsibility to promote the programme by telling employees what it includes and how they can be involved. As with any good communication, the messages must be frequent, varied, multi-channel, and tailored to the audience.

Wellness programmes are a powerful tool that can make a major impact on the lives of employees and their ability to contribute to the organisation. It’s important that leaders understand what elements are necessary for the long-term success of a wellness programme. One of those elements, and possibly the more critical, is employee engagement and adoption of the program.

Invest in an employee engagement platform today

Companies that invest in an employee engagement platform are able to glean more insights about employee performance, while also giving their most valuable resource a say in how they approach different initiatives.

It’s one of the best steps that you can take to make the workplace more positive, which ultimately results in increased productivity and performance.

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